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Online casinos are great ways for gambling fans to be able to experience all the thrill of the casino environment from the comfort of their own home – or even when they’re out and about via mobile devices.

You may be quite surprised to learn that starting your very own online casino could take as little as 5 minutes and, getting the ball rolling is a lot easier than you may think. Online casinos are enormously popular with all demographics and internet users. In fact, online casino gambling is the. Jun 21, 2019  RakeTheRake’s managed affiliate brand Crypto Casino has become the first white label partner of FunFair Technologies, following a successful launch with the blockchain casino platform provider. FunFair’s first external white label, Crypto Casino, is set to tap into the “rapidly growing millennial blockchain casino audience,” with FunFair stating that the sector has already seen the. White Label online casino is a cost-effective, comprehensive solution aimed at launching your own casino in the shortest time possible, which inevitably saves time on recruitment, staff supervision and quality assurance. SoftGamings will implement a ready-to.

There’s one key point to bear in mind about them though: while savvy gamblers are always looking for an edge – and can often make serious money over the course of a career – the ultimate advantage is always with the house. This isn’t to say that the chips are stacked against you as a casino user but only one party is more or less guaranteed to come out ahead over the long haul – the casino owner.

There was a time not too long ago where the idea of starting your own casino would have been preposterous. The need for millions of dollars in startup capital and complex wrangling with casino licenses and operational matters put the option out of reach of all but a tiny, wealthy few. Recent years have seen the arrival of white label casinos though – an option that makes operating your own casino a very real possibility.

In this article we’ll cover what you need to know about setting up a white label casino. We’ll look at the theory behind it, some of the major players in the industry and some key points for you to bear in mind if it’s an opportunity you’re considering pursuing.

Let’s start with the basics.

How Do White Label Casinos Work?

Before we look at white labelling in the context of casinos, let’s begin with a brief explanation of the concept itself. Wikipedia offers a conveniently pithy explanation:

“A white label product or service is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.”

If you haven’t come across this concept before, you may be amazed at how common it is in the world of business. Examples are legion across all types of industries from online dating to travel.

The idea of white label casinos is that you are essentially renting a casino from a third party who provides all of the technological and operational infrastructure behind the scenes while you concentrate on marketing, customer acquisition and branding on the front-end. You’ll receive a cut of the overall takings and probably have to supply some upfront cash in the form of a setup fee.

As the sophistication of casino software providers – and the industry at large – has grown over the last few years, it’s becoming easier and easier to set up a white label casinos of your own.

Let’s look at some of the reasons you might want to do this.

Advantages of Setting Up A White Label Casino

The advantages of setting up a white label casino as opposed to attempting to start one from scratch are simply enormous. You’ll often hear these referred to as turnkey casinos incidentally. Though there is technically a slight difference between the two terms, in practice they are usually used interchangeably. Here are the main advantages that they bring:

• Licensing and legals: Obtaining a casino license, whether for online or offline casinos, is a notoriously difficult endeavour and pretty much every aspect of running a casino has pretty major legal implications. By going for a white label solution, you are leaving all these matters in the hands of professionals who will do the heavy lifting for you.
• Payments processing: Setting up online payments using something like Paypal or Skrill is a relatively simple task but running an online casino involves substantially more on the processing side than simply accepting payments. A good white label casino solution will handle all aspects of payments including risk management and fraud detection and prevention.
• Customer support: If you’ve ever interacted with online casinos as a customer, you’ll know how crucial solid customer support is. Providing this on a professional level takes serious resources in terms of time, personnel and money. White label casino offerings will typically offer the provision of all customer support as an option within their overall package of services.
• Operations: As you can tell from the list so far, there are a lot of moving parts involved with running any kind of online casino operation. By using a white label provider, you can avoid most of the operational overhead that would usually be required.
• Quick setup: The final huge advantage that comes with a white label casino solution follows naturally on from all our previous ones: speed of setup. As you’re essentially taking over something that is already built, setup time can be as little as a couple of weeks.

Popular White Label Casino Software Providers

There is an increasingly large amount of white label casino providers coming on to the market and it can be hard to sift through all the options out there sometimes. Here is a quick list of some of the more established providers to get you started:

• Playtech: Established in 1999, Playtech are one of the biggest names in the online casino world and operate a range of white label casino services. Playtech casino games are favourites across the web.
• Realtime Gaming: Another of the gaming industry’s most established players, Realtime Gaming provider much of the software powering online casinos across the world and also offer white label services.
• Tain: In operation since 1999, Tain provide a comprehensive range of white label casino services.

Points To Bear In Mind When Setting Up Your White Label Casino

One quick point to make before you take the plunge into setting up a white label casino is that there is an even simpler option available to you if you are looking to dip a toe in the waters – affiliate casino offers.

This is where you register as an affiliate and take a cut of the action of any new players you are able to send to casinos. Exploring this option is often a sensible first step to take before you take the plunge with your own casino.

If you do decide to go down the white label route, there are a number of points to bear in mind as you go along. Getting started itself is relatively straightforward but you do need to be aware of certain things in advance to avoid disappointment:

• Setup fees: The vast majority of white label casinos will require setup fees and they are often fairly hefty. When you think of the amount of functionality you are accessing via white labelling, it’s only natural that there will be some sort of fee applied to access it.
• Revenue share arrangements: Under a standard white label setup, you will only receive a portion of the overall revenue generated. You need to be very clear about what that percentage is going to be and what the terms and conditions are before you pull the trigger.
• Scope of services/products provided: As with our previous points, clarity is the key here. The exact range of services included with your white label casino varies considerably from provider to provider and there is always room for negotiation about exactly what is and isn’t included. Research your options thoroughly before you begin.
• License/legal issues: One of the main plus points of white labelling is that you are outsourcing the potential difficulties associated with licensing and legal issues to somebody else. The natural corollary of this is that you need to be 100% certain that your provider is legitimate.

Marketing Your White Label Casino

Your primary area of responsibility as a white label casino operator is dealing with marketing. It’s going to be your job to get people in the door so your provider can take care of the rest. Make sure you’re up to speed on the following areas:

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• SEO and content marketing: You’ll need high-quality organic content throughout your site to attract visitors and point the search engines in your direction. You’ll also need to be sure that your site is set up correctly in terms of technical SEO requirements.
• SEM: The quickest way of attracting visitors to your site is via paid advertising. Different ad networks have different policies when it comes to accepting gambling related content so you’ll need to do some further research here.
• Promotions: If you have the marketing budget to make it work, promotions, prizes, competitions and giveaways can all be great ways of attracting attention to your site.
• Affiliate marketing: You should investigate the option of acquiring your own affiliates as soon as possible to outsource some of the marketing work to others. Most white label providers will be able to provide you with built-in options to track affiliate sign-ups within your casino.

We hope the information above has given you some useful pointers in terms of getting started with your own white label casino. If can afford the time and money it requires to get up and running, operating a white label casino can be a great way of adding a potentially lucrative income stream to your financial portfolio.

Check Out Examples Of White Label Casinos!

Benefits of White Label Casino Software

The most annoying and nerve-racking part of any business is obviously the beginning. Opening a new business takes investments, commitment, motivation and most importantly time, because you need time to develop and craft your product, while also keeping an eye on the budget and thinking about risks and potential failures. This is a huge dilemma for software companies – should we spend a year developing unique apps or just find somebody to do it for us and start business in a week? Believe it or not, but the second option is extremely popular. You probably would be surprised to find out that thousands of apps and games are not even made by the so called ‘creators’, but are claimed to be their own. There’s nothing criminal about it – white labeling is a perfectly legit business practice that involves selling blank or custom made casino software and giving companies the opportunity to brand them as their own. Why do companies choose to buy ready-made software instead of developing their own? Well, there is a whole spectrum of reasons, the most obvious indicator is money and time, but let’s look through a particularly interesting case of white labeled online casinos.

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How Does White Labeling in Casinos Work?

Opening a casino establishment takes lots of work and commitment, and, yes, an online casino is an easier and cheaper venture, but it still involves dealing with lots of problems – the trickiest part is getting a gambling license and developing gambling software. This can take months, even years, before you start doing anything. If you’re inexperienced and eager to start business immediately, white labeling is the only solution that makes this work fast. Casino providers will basically give you a gambling starter kit with all the necessary ingredients to operate an online casino – you’ll get a license, a platform with casino software, hosting, customized payment systems, technical support and other services. These guys make a living by building gambling infrastructures, which means they have extensive knowledge on laws and regulations, plus loads of ready-made templates. That’s why for most casino operators it’s easier to buy their services and only worry about branding and marketing. Here are the main advantages of buying white label services from casinos providers:

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• Ready-made casino software. It’s an all-included software package that’s ready to go, so you can start operating in a matter of weeks.
• Gambling license. Getting a casino license is a difficult task. White labeling simplifies this by leaving all of the heavy work to professionals.
• Payments processing. A good white label solution will handle all aspects of payments, including risk management and fraud detection and prevention.
• Customer support. Casino providers offer an integrated customer support service in the package.

Avoid Mistakes

Sounds exciting? It really does. The idea of starting a casino gig in a few weeks for $10 000 instead of a $100 000 sounds very juicy and tempting. You can even get it cheaper – starting a white label casino can cost anywhere between $1000 and $10 000. However, some factors might spoil the fun. While offering lower prices, white label casino providers also charge higher revenue sharing fees in order to cover their own licensing, support and maintenance costs. This basically turns the casino provider into a landlord and the operator into tenant that pays rent every month. Another disadvantage, ironically, is the fact that you get ready-made casino software, which means you can’t tamper much with it, and you have to work with what’s given. Your only way of making it in the business is creating a cool name and logo, providing a substantial marketing campaign and selling the same service dressed in different clothes. So, you could think that you’re getting handed everything on a plate, but actually you’re just getting a quick pass, without bearing any fruit. To make a name for your newly started casino, you’ll have to do the following things:

• Choose a memorable domain name;
• Come up with a brand name and logo;
• Develop your gaming website;
• Work heavily on marketing;

These steps might sound like nothing special and rudimentary, but in reality they are the only aces you have to reach success in the world of white label casinos. The market is overloaded with white labeled casinos, which makes business incredibly competitive. Players are spoilt and they constantly seek unique experiences within games, so in some cases maybe it’s better to invest time in developing unique software that could catch a player’s eye. Unique casino software with good marketing is a lethal weapon of success in this business; if you have the resources, patience and time, you could reach even better results making everything from scratch. But nevertheless, white labeling is still great in almost every aspect. If you know how to play your cards, generic white label software combined with careful marketing can still bring you lots of sweet profit. Just consider the fact that you have to pay service setup fees and there will some kind of revenue agreement with the provider, so decide and negotiate carefully before deciding on the final percentage. And make sure your casino provider has a good reputation, because you’ll be putting your money and legal confidence into them.

Should I Consider a White Label Solution?

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White labeling is the fastest way to start an online casino without going through legal and financial struggles. It’s not perfect, but the advantages outweigh the disadvantages. Just be very careful with contracts an make sure you know your financial obligations to the provider. You might not get too much creative satisfaction when it comes to development, but you’ll certainly get a stable money making platform that can be fueled through fierce marketing. If you still have doubts, don’t hesitate to contact our team and get a free consultation.